10 Eco-Friendly Home Improvement Ideas

Today, it’s more important than ever to consider eco-friendly or “green” products and materials when you improve your home. This is of course because we want to do our part to keep the environment healthy, but it’s also because most of us can’t afford to waste money on inefficient homes. Many products and materials that are eco-friendly can also help your pocket book–think inexpensive heating and cooling bills, low water bills, and affordable gas or electricity bills.

Fortunately, there are many options today for those who want to make eco-friendly home improvements. Here are 10 ideas to get you started:

1. Tons of water is wasted each year in the bathrooms of homeowners, so take a look in there when you’re doing your green remodeling. For the toilet consider a dual flush model. These are designs that use two different flush settings depending upon what you need (usually a powerful mode that offers 1.6 gallons and then a nice and gentle .8-gallon flush as well). This can greatly help reduce water consumption in the home over the course of a single year.

2. Paint goes a long ways in adding curb appeal to the outside of a house or cheering up drab spaces inside. It’s also an easy and relatively inexpensive home improvement that will make a huge difference. When you are selecting paint, stick to only brands that use non-VOC or non-volatile organic chemicals. Typical paint has high levels of VOCs, which is neither eco-friendly nor particularly healthy. You may need to search for brands and special lines that offer low and reduced VOC levels, but they are becoming more readily available. Just ask at the paint department of the home improvement store, and someone should be educated enough to help you find an eco-friendly paint that will suit your needs.

3. Flooring is one of the first things people think of when they remodel, and there are lots of ways to get what you want and still be eco-friendly. For those who are looking for a natural type of material then cork flooring is a great option to explore. It is durable, comfortable to walk on, and also boasts the use of no toxic adhesives that can harm the environment. There are a wide range of colors and designs for cork floor tiles, showing that the material is not meant just for walls and bulletin boards anymore.

4. Your floors may not really need to be replaced at all. Reusing and refinishing already existing materials is a hallmark of the green movement, so another viable home improvement option that you can look into is refinishing the floors that you currently have. This is especially plausible if you have wood floors underneath any other type of floor in your home. While it may take some work to make them shine again, it is worth the effort.

5. Carpets can be eco-friendly too. Sometimes it’s hard to beat the warmth and softness of carpets, but if you want to be green and healthy (carpeting is well known for harboring dust mites, pet dander, and mildew, all of which are hard to get out even with steam cleaning), consider carpet tiles. These are typically created from recyclable materials and are very easy to install as well as clean. This makes them a beautiful choice as well as a simple option for carpet across an entire room. You can even get outdoor carpet tiles to spruce up balconies or rooftop decks.

6. If you’re going with carpets, know that carpet padding isn’t always necessary. Skip the carpet padding if possible. This is usually additional material that is used when using traditional carpet and involves additional labor, materials, and chemicals and also makes it much harder to keep the carpet clean without the use of harsh chemicals.

7. In the bedroom look for organic bedding. Many off-the-shelf bedding products are treated with a chemical called formaldehyde, which is intended to make them soft, but this is a huge toxic chemical and very hazardous to the environment as well as your own personal health. Look for organic bedding to avoid the dangers to your health.

8. As for the bed itself, consider eco-friendly mattresses. There are several companies that have them available; most are typically made from a material called natural latex rubber, which is friendly to the environment. Also these mattresses pose fewer problems when it’s time to replace them.

9. Think solar power whenever possible. This can save you a lot of money in the long run. For example, if you are replacing your water heater, consider a solar powered model. This will reduce energy usage, lower your power bill, and ensure that you always have plenty of hot water on hand, even if the power is out in the rest of the house.

10. If you’re not ready to take the big remodeling step, you can make green choices just in your home furnishings. One of the best things you can do is purchase used furniture. This helps to keep old furniture out of the landfills, and it reduces the demand on forests and materials to build new pieces from scratch. Also, older pieces tend to be higher quality than what’s put out today (i.e. solid hardwood instead of particleboard), so you may actually get a better piece of furniture just by sanding and staining an old coffee table or perhaps reupholstering old chairs and sofas. Getting used furniture is a great way to save some money and be eco friendly all at the same time.

There are far more home improvements to save money and create an eco-friendly home than listed here, but these should get you started. As you go down the remodeling road, you’ll find plenty of other ways you can create a home that is healthy to live in and is friendly to the environment.

Perfect Digital Strategy for Home Improvement Companies

Whether it is fashion apparel or home improvement, every single business is now available on the virtual platform. However, this widespread digitization has completely revolutionized business marketing. Online advertising and digital marketing have become the need of the hour, thus increasing the demand for highly efficient marketers.

Since every business is different from the other, marketers need to take more responsibility while devising marketing strategies for each of them. When it comes to service-oriented businesses such as home improvement, there is more for marketers to do.

They need the best digital strategies capable of ensuring unsurpassed client satisfaction. Breeze through the article for a detailed discussion of the topic.

Aspects to Consider

Gone are the days when home improvement companies had nothing more to do than just pitch their sales and service offers. With the emergence of digital marketing, things have changed quite a bit. Numerous businesses are vying for customer attention. Hence, your marketing strategy needs to be different.

The main emphasis should be on creating a strong online presence, thus featuring at the top of SERPs. In addition, what better than effective content marketing can make that happen for you. If you own a home improvement business, you will need to develop focused and relevant marketing strategies for your company.

Remember, high-quality contents can take your brand to top search engine positions, thus attracting leads and converting them to potential consumers.

What You Need To Do

Implementing the best digital strategies will take your business goals ahead. Moreover, it is here that traditional advertising methods and marketing campaigns fail to perform. As a responsible home improvement website owner you will have to take note of certain crucial aspects.

Firstly, it is imperative to note that house reform is not solely restricted to Do-It-Yourself efforts. Several people are eager to watch home improvement shows, thus developing and creating their own DIY home improvement projects. Your digital advertising strategy must reach your website or company to these groups of users or viewers.

But, how to make that happen?

Associating with Leaders

Getting in touch with the Home Improvement SEO Company will be the best thing to do. They will have highly experienced and skilled team of SEO experts working with them. These experts will successfully develop an idea about your specific requirements, and plan search engine optimization strategies accordingly.

Identifying your target user groups, devising the perfect digital strategy, and implementation of these strategies are some of the tasks performed by them.

Content is the King

Yes, and that is true for home improvement companies too. Whether it is the scorching summers or chilling winters, home improvement seems to be a necessity for new and old homes alike.

Having a robust content marketing strategy in place will help your users gain critical information about many aspects. From the right kind of garage door to front doors, there will be information on every single aspect.

Your emphasis should never be just on selling your products or brand. Rather, efforts should be channelized toward building reliability, goodwill, and trust. In addition, the best digital marketing firm will certainly keep these aspects in mind while designing SEO strategies for you.